Horses and the equestrian lifestyle certainly had their moment in 2025, and the trend doesn’t show any signs of slowing down. Our friends at marketing agency Equerry / Co have tracked the appearances of horses in “mainstream” marketing and the results are pretty impressive. Tap through the carousel above to learn more.
U.S. Events This Weekend
Sporting Days January I H.T. (SC): [Website] [Entries/Ride Times] [Scores] [Volunteer]
Links & Reading
The Idea of Order: New Years Resolutions, Mare Edition
Cold Weather, Sore Feet: Winter Laminitis & What You Can Do About It
A New Year’s Resolution: Put On The Breeches
Laine Ashker’s Post-Workout Recovery Routine
Sponsor Corner: Stable View
Look back on a great year of all things horses (and beyond) at Stable View in Aiken, SC, and be sure to check out the full slate of upcoming events for 2026 here.
Video Break
David O’Connor stops by the Jon and Rick Show studios to close out 2025:
