WELLINGTON, FL — Vestrum USA, the newly formed U.S. distribution arm of Italian equestrian apparel brand Vestrum, has selected NewStyle Digital (NSD) as its exclusive equestrian marketing partner for the brand’s American launch, the companies confirmed this week.
The appointment gives NSD full control over Vestrum USA’s digital rollout, including website development, wholesale and retail e-commerce infrastructure, social media, email marketing, and brand management across the U.S. equestrian market. It is one of the most significant equestrian marketing mandates awarded in the Wellington market this year, placing a European performance brand in the hands of an agency that has built its entire practice around the sport.
Vestrum USA is owned and operated by Juan Pablo Jimenez, who secured the U.S. distribution rights to bring Vestrum’s technical riding apparel and lifestyle collections to American retailers, professional riders, and sport horse enthusiasts. The brand will operate through a dual wholesale and direct-to-consumer retail model, a structure that raises the stakes on execution and made the choice of marketing partner critical.
Industry observers point to NSD’s positioning as a specialist rather than a generalist as the deciding factor. The agency, based in Wellington, Florida, has operated exclusively in the equestrian, luxury lifestyle, and elite sports space since 2014, with direct ties to the Wellington International circuit and the Palm Beach horse show community, giving it rare fluency in how equestrian brands actually sell.
“Equestrian marketing is not interchangeable with generic e-commerce marketing,” said Aaron Taylor, founder of NewStyle Digital. “The buyer, the retailer relationships, the credibility signals, all of it is specific to this sport. Vestrum USA needed a launch built by people who already live in this market, not an agency learning it on the brand’s dime.”
Jimenez said the decision came down to trust that NSD understood the audience before a single ad ran.
“Vestrum has a reputation to protect coming into a new market,” Jimenez said. “We didn’t want a marketing team that had to be taught who our customer is. NewStyle Digital already knew.”
The Vestrum USA launch campaign is expected to roll out in phases across the coming months, with NSD managing the brand’s full digital presence on an ongoing basis as distribution expands nationally.
About Vestrum USA
Vestrum USA is the official United States distributor of Vestrum, an Italian equestrian apparel brand recognized for its technical riding gear and lifestyle collections, offering both wholesale and retail access across the American market.
About NewStyle Digital
NewStyle Digital is a Wellington, Florida-based agency specializing exclusively in equestrian marketing, luxury lifestyle branding, and elite sports digital strategy. Since 2014, NSD has built its practice around the Wellington International and Palm Beach equestrian markets, delivering web development, e-commerce, and digital marketing for brands at the top of the sport.
