Wellington, FL — EQU Lifestyle Boutique, a beloved name within the equestrian community, is officially stepping into a new chapter. Following the passing of founder Monica Ward, the brand has been acquired by former EQU team member Juan Pablo Jiménez, who is leading the thoughtful revival of the boutique with a deep respect for its roots and a clear vision for its future.
Long regarded as a trusted destination for premium equestrian apparel and essentials, EQU Lifestyle Boutique has always stood for more than retail, it has represented community, quality, and a true understanding of the equestrian world. Under Jiménez’s leadership, EQU is focused on restoring the brand to its former prominence while strengthening its digital presence and expanding its reach beyond Wellington.
As part of this relaunch, EQU has introduced a newly elevated online shopping experience, developed in collaboration with NewStyle Digital, designed to reflect the same standards that customers expect in-store. The updated platform allows EQU to better serve riders nationwide while preserving the brand’s authentic, service-driven approach.
EQU Lifestyle Boutique has also reaffirmed its commitment to quality through partnerships with leading equestrian brands, including Parlanti International, Cabastic, KASK Equestrian, Cavalleria Toscana, Vestrum, KEP Italia, and Horse Pilot, among other respected international brands. These partnerships reinforce EQU’s role as a destination for performance-driven apparel and equestrian essentials.
The 2026 season marks EQU Lifestyle Boutique’s first year back at Wellington International, where visitors are invited to experience the boutique in person at its booth on Vendor Row. EQU also maintains a presence at World Equestrian Center Ocala and Desert International Horse Park, bringing its curated selection to riders across key show circuits.
“EQU was never just a store, it was a place people trusted,” said Juan Pablo Jiménez, Owner of EQU Lifestyle Boutique. “I was fortunate to be part of the EQU family before, and stepping into this role is deeply personal. Monica was my mentor and played a huge role in shaping my path, she believed in me early on and gave me the confidence to pursue my own startup businesses. My goal is to honor everything she built while ensuring EQU continues to evolve, serve our community, and feel like home for riders—in Wellington and wherever they are.”
While the brand embraces growth and modernization, its mission remains unchanged: to serve equestrians with integrity, expertise, and a deep respect for the sport and lifestyle. The renewed EQU Lifestyle Boutique stands as a continuation of a legacy, carefully preserved, and respectfully expanded.
For more information or to shop online, visit equlifestyleboutique.com and follow along as EQU reclaims its place as a cornerstone of the equestrian retail world.
